What studios say about AI and what they're actually doing → Essay Design studios have gone quiet about AI. That silence is more telling than anything they were saying two years ago.
Colour token naming is simpler than you think → Note Most colour token systems break in the same places. The conventions that work are short and consistent.
Ma is not negative space → Note Negative space implies the space around something is empty. Ma is the opposite — and that distinction changes how you design.
The ±0 irony → Note ±0 is built on a philosophy of disappearance. The orange-walled store in Aoyama is where that philosophy meets commerce.