rachid de wind — notebookArticles on design theory, typography, visual systems, and editorial practice.https://portfolio-rdewind.vercel.app/en-usWhat studios say about AI and what they're actually doinghttps://portfolio-rdewind.vercel.app/notebook/what-studios-say-about-ai/https://portfolio-rdewind.vercel.app/notebook/what-studios-say-about-ai/Design studios have gone quiet about AI. That silence is more telling than anything they were saying two years ago.Fri, 15 May 2026 00:00:00 GMTColour token naming is simpler than you thinkhttps://portfolio-rdewind.vercel.app/notebook/colour-token-naming/https://portfolio-rdewind.vercel.app/notebook/colour-token-naming/Most colour token systems break in the same places. The conventions that work are short and consistent.Mon, 11 May 2026 00:00:00 GMTMa is not negative spacehttps://portfolio-rdewind.vercel.app/notebook/ma-is-not-negative-space/https://portfolio-rdewind.vercel.app/notebook/ma-is-not-negative-space/Negative space implies the space around something is empty. Ma is the opposite — and that distinction changes how you design.Mon, 11 May 2026 00:00:00 GMTThe ±0 ironyhttps://portfolio-rdewind.vercel.app/notebook/plus-minus-zero-irony/https://portfolio-rdewind.vercel.app/notebook/plus-minus-zero-irony/±0 is built on a philosophy of disappearance. The orange-walled store in Aoyama is where that philosophy meets commerce.Mon, 11 May 2026 00:00:00 GMT